American Artist magazine has a very good blog called the “Artist Daily”. Today’s post is particularly interesting for artists who are wondering if they can sell on their own without a gallery. The answer seems to be “yes”. Check it out here.
The Business of Art
Meet Shawn Gould A New Book Of His Art); And Great Show News!
I received a delightful surprise in the mail a few days ago. My friend and colleague Shawn Gould sent me a sweet little self-published book of some of his recent paintings. I’m writing about this for two reasons. One, because I thought that you would enjoy seeing his work, which is quite different than mine, and two, to look at what he has done from a marketing standpoint.

Shawn grew up in Iowa, but now lives about twenty minutes from me in Eureka, California. He started out as an illustrator, creating award-winning work for clients like National Geographic, the Smithsonian and the Audubon Society. For the last ten years, however, he has been creating beautiful paintings like the ones you see here. He’s a Signature Member of the Society of Animal Artists and his work has been accepted into a variety of national juried shows like Birds in Art, Art and the Animal Kingdom and Arts for the Parks.

Now, for the book, “Wild Sanctuaries”. I asked Shawn via email to tell me more about it. He said that “I have a lot of new work that hasn’t been seen by very many people, and the book seemed like a nice format to get it out to a targeted audience for a reasonable price. We sent out 100 books for less than the price of a one page magazine ad.”
The publisher is a company called Blurb.com, who I had never heard of. I wondered what they were like to work with. “Blurb was great. Kristen (Shawn’s wife) did the layout of the book, and deserves all the credit for how it looks. If like me, you don’t know InDesign very well, blurb does offer software you can download from their site. I don’t think you have as much freedom with the layout, but it’s easier to use and does still look good.

“Wild Sanctuaries” is available through Blurb on a print-on-demand basis, so Shawn hasn’t had to tie up any money in inventory. If you would like your own copy, for yourself or for a gift, it’s $30 plus shipping and handling and can be ordered here

Given the down (down, down) economy, creating and producing “Wild Sanctuaries” took some courage and a leap of faith. But Shawn now has a powerful marketing tool that should prove increasingly valuable as conditions improve. Food for thought.
You can see more of Shawn’s work at www.shawngould.com
SHOW NEWS!
I recently received one of two Janie Walsh Memorial Awards from the Redwood Association for a painting that was in their 51st Annual Fall show. It even included $100 check! Here’s an image from the show. The painting of bighorn sheep, “Heavy Lies the Head” is mine. The show ended yesterday afternoon.
Come Visit My Facebook Fan Page!
Having hit the 100 fan threshold (the count is 137 as of this morning), I was able to register a unique URL for my fan page. It’s at www.facebook.com/SusanFoxArt
I’m in the AAEA Show!
I received an acceptance letter today from the American Academy of Equine Art that “Mongol Horse #3-Young Stallion has been accepted into their prestigious Fall Open Juried Exhibition! What a nice homecoming present.

Update on “Wildlife Art Shows”, Now Out of Business
Christopher Gervais and Wildlife Art Shows are out of business, citing “the global economic crisis and cost analysis of upcoming events.” I guess he forgot about the criminal investigations and the fact that the wildlife art world is on to his rip-off business practices. If you are signed up for one of his shows, I hope you can get your money back. If not, report it to the Pennsylvania Attorney General’s office.
This showed up on his website in the last day or so, I guess. I got an email from another artist giving me the heads-up. Pass the word.
Note that while the Snow Leopard Trust’s logo still appears on the page they withdrew from any association with him at least a month ago. They are in no way involved in his “activities” and are worthy of your support.
Should Artists Go To Game Ranches To Shoot Reference?
Every artist and photographer will have to decide for themselves. For me, after having been to two of game ranches and having been involved in animal welfare and rescue for the past four years, the answer is “no”.
I do want to make the point, as did Mangelsen, that I am specifically addressing game ranches; not zoos, reserves, sanctuaries or other places with wild animals which have vets and other staff trained in animal care and where the animals are not there for the purpose of “modeling” or “acting” for photographers or artists or to be used in movies, tv or advertising.
Here’s the link to a blog post in the new online publication, Wildlife Art Journal, in which Todd Wilkinson introduces an article by legendary wildlife photographer Thomas Mangelsen. Mangelsen pulls no punches and I applaud him for exposing to the light of day something that’s been hidden for too long: the price the animals pay so photographers and artists can get “that perfect shot”. For example:
This bear cub was allowed to repeatedly shock itself on the electric wire in order to “teach” it to stay within the enclosure. The cub cried in pain every time and is seen here licking the spot that touched the wire. The keeper also “cuffed”, as in hit, the cub to “discipline it the way a mother bear would”. To my knowledge, the keeper had no formal training, certification or degree in animal behavior. This was in front of a number of artists, including me, and clearly the keeper had no problem with us seeing how the cub was being introduced to working with humans.
Is any painting or photograph worth being complicit in a fellow creature being treated this way?
UPDATE 6-17-09: I have just learned that the person who is referred to above no longer works for that game ranch. He was fired because of how he treated the animals. Very good news indeed.
Here’s the comment that I left for Mangelsen’s article, which is here:
Finally. It’s not just me who’s wondered….
I’ve been to workshops at two of these places and came away very ambivalent since I am also involved in animal welfare (NOT PETA-style animal rights) and dog and cat rescue. Yes, I got some “great” photos, but the other 10-20 artists who were there got almost exactly the same image.
I’ve noticed a proliferation of cougar paintings over the past few years, which coincide with a whole bunch of artists going to shoots put on by one particular ranch. How big a market is there for cougar paintings? Especially when so many show the same animal on the same red rocks? Do cougars even live in that habitat? I dunno.
Part of what makes me and my art interesting to people (Read: potential buyers) are the stories behind the paintings. So, what do you think a buyer finds more compelling:
“I was at the Lamar Valley in Yellowstone and had set up my easel to paint, but ended up watching one wolf attempt to distract the bull bison who had taken up a defensive posture while a second tried to dart in and cut out a calf. After a half hour they gave it up and, all of a sudden six more wolves popped up out of the grass and they all trotted off “(true story)
Or
“I photographed these two wolves splashing in the water and playing. One was the mother of the other, who was a young adult. No, I have no idea if one would see that interaction in the wild. I have no idea if wolves “play” in the water. I have no idea if they run around chasing each other like two crazy border collies.”
Or
“The cute baby raccoon was brought out and inserted into a hole in a tree stump that was placed on a table.”
I did paint that one and have it available as a giclee. I described him and what he was doing accurately, but otherwise feel that I committed at least a sin of omission. And, when people ask me, as they often do, if or where I saw him in the wild, I tell the truth. I like the image, it was fun to paint, but it and another of a captive animal have become somewhat problematical for me.
I’ve made it a point to do the travel, study and fieldwork required to see wildlife where it lives and learn about a species’ behavior and how it interacts with its habitat. Taking pictures of captive animals I’ve never seen in the wild turns out to be useless to me in that regard. There is so very much more to painting animals than their surface appearance, however appealing.
One thing I always tell people is that I don’t paint what I haven’t seen. And, of course, I have seen the captive animals. But I’ve decided finally that that’s not good enough. Taken out of the context of their habitat ultimately ruins their value to me for reference, except as a supplement to what I would shoot of the real, wild versions. It’s a step better than buying someone else’s photographs to do finished paintings from (as opposed to reference for a detail of some kind), but not good enough for me anymore.
As far as my visits to two game ranches:
I remember seeing, briefly, the cages, one that had an adult snow leopard in it. It was a quarter of the size of a kennel that would be considered an acceptable minimum for a large dog. There was barely enough headroom for the animal to stand up and turn around. It was in a covered area with no natural light.
I remember the baby black bear who was allowed to repeatedly come in contact with the electric hot wire around the enclosure area in order to “teach” him to stay within the boundary. He was also “cuffed” multiple times to supposedly duplicate the discipline of a mother bear. What would you think of someone who did that with a puppy or kitten? How in the world would a human with no background or education in animal behavior, as far as I could tell, have the faintest idea what a momma bear would cuff her cub for?
I remember the owner of one game ranch complaining to us about the owner of another one because the guy had gotten caught and cited by the Feds so many times that it had drawn increased scrutiny onto everyone else.
I remember speaking with a fairly well-known wildlife artist at a show, gingerly asking her about the game ranches. She immediately and strongly assured me that the animals were never mistreated to make them “perform”. I changed the subject.
I’ve wondered more than once when a litter is born, what happens to the babies or youngsters who aren’t willing to be socialized to people. If there are five wolf pups and only one can be handled, what happens to the other four? I think I can guess, but currently have no direct knowledge. However, these people are running businesses that need to make a profit, not sanctuaries.
I believe that there is an inherent conflict in the use of animals for profit at these game ranches. The owner’s revenue stream, profit, mortgage and care of their families is dependent on their ability to “deliver the goods”. And I think, with what I’ve seen in the pet rescue world, history has conclusively shown that if there is a choice between what serves human profit vs. what serves the animal’s interest, the animal almost always comes out on the short end.
Is there a disconnect between wildlife and animal artists who paint what they do out of love for animals, but who then patronize places that are questionable at best? Does the excitement of seeing the animals closeup and getting great photos bury any nagging little doubts or questions about what is going on at these ranches? Is it more convenient to take the explanations of the owners at face value about how they run their business?
I’m not saying that the owners are bad people or that there is deliberate abuse or cruelty going on. But, ask yourself honestly, are the conditions you’ve seen, if you’ve been to the ranches as opposed to the locations, appropriate or right or fair for any animal, much less wild ones.
I am ambivalent no longer. I will no longer patronize game ranches and I urge my fellow wildlife artists to look into their hearts and consider whether or not they should, either.
One Open Studio Weekend Down and One To Go + Photos!
I’m doing both weekends of North Coast Open Studios this year. People were very interested both in my upcoming trip to Mongolia and hearing about what the country is like. I had my computer going and was able to show people pictures of the takhi, domestic horses, gers, camels, Sukhbaatar Square in Ulaanbaatar with the new government building and the statue of Chinggis Khan that graces the front of it.
Towards the end of the day, a young woman came in who was riding by on her bicycle, saw the signs and came in to check it out. By the time she left, she had decided that she wants to throw in with me on my art/conservation initiative, Art Partnerships for Mongolian Conservation. She has experience and skills that will be extremely helpful. Plus, having traveled widely, she has an excellent grasp of the issues involved in coming into someone else’s country and working with people in a constructive, culturally sensitive way.
I also sold two originals, some cards and signed up almost everyone for my email newsletter. If you’d like to get Fox Tales, just go to the contact page on my website, fill it in and let me know that you want the newsletter. You can one-click unsubscribe at any time if you change your mind.
All in all it was a fun, successful weekend and I’m looking forward to this next one. If you’re in Humboldt County or heading this way, you’re invited to stop by between 11 am and 5 pm this Saturday and Sunday. Here’s some photos I took Saturday morning.








New Wildlife Art Magazine Debuts!
UPDATE 7-13-16: Unfortunately this online magazine had a short run and is now defunct. For awhile it looked like someone else would take it on but that never happened.
I just found out this afternoon that Wildlife Art Journal is now up and running. Members of the Society of Animal Artists got a heads-up a few months ago and we were able to view a preview version, but the real thing is available now here. Todd Wilkinson, who many will remember from his excellent articles in the old Wildlife Art magazine, is the editor and co-publisher of this new online-only publication. The plan is to update the content on an on-going basis instead of using the old monthly print magazine model. There is a blog also. It’s obvious that a tremendous amount of work and care have gone into creating this, driven by a deep love of wildlife and animal art.
I personally want to wish them all the very best!
Six Months on Facebook and…..
I know a lot of artists are wondering if getting on a social networking site like Facebook is worth it. They know they “ought” to, but see it as just another time suck when they can’t get everything done that needs doing anyway.
I decided to test drive it as part of my low (as in “no”) budget marketing plan. Here’s what’s happened since January:
After starting with a few people I knew in high school and art school, the number of friends I have has exploded to 173, mostly artists, some nationally known. But there are also local friends, some of whom are also gardeners, and people involved in animal welfare/rescue issues. So there I already have two groups that are potential buyers, except I don’t really think of them that way anymore. Another friend is the editor of a major national art magazine, one writes every month for another art magazine and one is a gallery owner.
People are always posting about their work, interesting links, the shows they’re doing, the trips they’re taking, the new studio they’ve just moved into or an award they’ve won. Their friends hit the “Like” button or leave supportive comments. So if you feel isolated as an artist, Facebook is a great way to get connected and become part of a worldwide community of other artists. We cheer each other on, send virtual chocolate, flowers and sunshine to congratulate or commiserate and just generally enjoy each other’s “company”.
I “Share” my new blog posts and my Ebay auctions each week and I can see the spike in traffic on my blog and the click-throughs to my website after I’ve done so. When I post an image of a new painting, I get lots of strokes and compliments, which I really appreciate and which make the day a little brighter.
I’ve had one sale so far from a Facebook listing. The buyer was a fellow artist, who I originally connected with because we both have and love rough collies. She saw my eBay auction listing, bid and won.
I have friends in 18 countries, besides the USA. Most of them are fellow artists and it’s fun to see what’s going on elsewhere. Yesterday a new friend liked a painting of mine so much that she shared it on her Wall. She is from Argentina and now 59 of her friends, none of whom I know, will see my work. I was very please and flattered.
The countries I currently have friends in are: Jamaica, Trinidad and Tobago, Argentina, Costa Rica, Australia, New Zealand, Indonesia, South Africa, Kenya, Italy, France, Spain, England and Scotland (UK), Belgium, Switzerland, Canada, India and Mongolia. Plus two friends who don’t list where they live.
Honestly, what other way is there to make those kinds of connections for free? And I get so much more than just an marketing opportunity out of it. That, it turns out, was really only a starting point.
I have set limits on how I participate. I don’t get involved in any of the on-going games. I only use a few of the apps, either to send a “gift” to someone or when participating benefits a good cause like the Surfrider Foundation, bed nets for malaria prevention or saving the Rainforest. I do give in on some of the fun, silly quizzes, finding out that my aura is red, that I would be in Ravenclaw and that if I was a Star Trek character it would be Capt. Picard.
I get the feeds from sources as diverse as the White House (yes, THAT White House) and The Onion.
I have joined a variety of art-related groups, which I haven’t participated in as much as I would like. There also seem to be “fan” pages for just about every artist who ever lived that anyone has heard of. I’m a fan of, among others, Mucha, Sorolla and Waterhouse. These pages do post show and other information about the artists, along with images of their work.
As you’ve probably guessed by now, I’m a fan of Facebook. I believe that we are rapidly approaching the point where having a presence on a social networking site will be every bit as necessary as having a phone and a website. Oh, and I’m now on Twitter at http://twitter.com/s_fox too. Still working on what the best use of that will be for me, but I invite you come follow along!
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I’m just about a month away from Mongolia and this (I hope)….


