I received a delightful surprise in the mail a few days ago. My friend and colleague Shawn Gould sent me a sweet little self-published book of some of his recent paintings. I’m writing about this for two reasons. One, because I thought that you would enjoy seeing his work, which is quite different than mine, and two, to look at what he has done from a marketing standpoint.

Shawn grew up in Iowa, but now lives about twenty minutes from me in Eureka, California. He started out as an illustrator, creating award-winning work for clients like National Geographic, the Smithsonian and the Audubon Society. For the last ten years, however, he has been creating beautiful paintings like the ones you see here. He’s a Signature Member of the Society of Animal Artists and his work has been accepted into a variety of national juried shows like Birds in Art, Art and the Animal Kingdom and Arts for the Parks.

Now, for the book, “Wild Sanctuaries”. I asked Shawn via email to tell me more about it. He said that “I have a lot of new work that hasn’t been seen by very many people, and the book seemed like a nice format to get it out to a targeted audience for a reasonable price. We sent out 100 books for less than the price of a one page magazine ad.”

The publisher is a company called Blurb.com, who I had never heard of. I wondered what they were like to work with. “Blurb was great. Kristen (Shawn’s wife) did the layout of the book, and deserves all the credit for how it looks. If like me, you don’t know InDesign very well, blurb does offer software you can download from their site. I don’t think you have as much freedom with the layout, but it’s easier to use and does still look good.

“Wild Sanctuaries” is available through Blurb on a print-on-demand basis, so Shawn hasn’t had to tie up any money in inventory. If you would like your own copy, for yourself or for a gift, it’s $30 plus shipping and handling and can be ordered here

Given the down (down, down) economy, creating and producing “Wild Sanctuaries” took some courage and a leap of faith. But Shawn now has a powerful marketing tool that should prove increasingly valuable as conditions improve. Food for thought.

You can see more of Shawn’s work at www.shawngould.com

SHOW NEWS!

I recently received one of two Janie Walsh Memorial Awards from the Redwood Association for a painting that was in their 51st Annual Fall show. It even included $100 check! Here’s an image from the show. The painting of bighorn sheep, “Heavy Lies the Head” is mine. The show ended yesterday afternoon.